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Marketing Philosophy
Sell to Distributors, and then support them
with sales promotional work with the user.
Distributor - Promote products by use of
sales meetings, counter-days, and person to
person contact with inside and outside sales
personnel. We recognize that
Distributors carry competing product lines,
and a strong rapport with the Distributor is
actively cultivated with those who may make
a selection of products at their own
discretion. A strong relationship will
result in our products being favored.
Work with purchasing agents in order that
our products are well represented on the
shelves. Use all material available
for visual aids in the counter room,
including posters, literature and catalogs.
Establish relationship with use of
giveaways, business lunches, entertainment,
and sporting events.
User proceeds on the understanding that
distributors will not normally promote
products in the field, and that this is our
responsibility. Promote and develop
sales in support of the distributor by
calling on the industrial plants,
municipalities, schools, and contractors.
Work with the distributor's sales force in
the field. Let him take us to his
customers to give us an opportunity to
present and sell our products on his behalf.
In addition, provide extensive training to
both Distributor's sales personnel and end
users.
Professional Memberships
Buffalo Area Chamber of Commerce
Electrical Council of the Southern Tier
International Association of Electrical
Inspectors
Electrical Association of Rochester
Mohawk Valley Electrical League
Instrument Society of Buffalo
NEMRA
Construction Maintenance Division of
Rochester
Market Systems Solution (MSS)
I.E.S. |
